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«Миссия бренда и его имидж общее и особенное»

Introduction

In the realm of marketing and branding, understanding the mission and image of a brand is crucial for establishing a strong presence in the market. A brand's mission outlines its purpose, values, and objectives, while its image reflects how consumers perceive and interact with the brand. This research delves into the complexities of brand identity and explores the nuances of brand positioning in the minds of consumers.

Types of Brand Missions

There are several types of brand missions that companies can adopt, including:

1. Profit-Oriented Missions: Focused on maximizing financial returns.
2. Customer-Oriented Missions: Emphasizing customer satisfaction and loyalty.
3. Societal Missions: Contributing to social causes and sustainability efforts.

Subjects Covered

This research covers the following subjects related to brand mission and image:

• Brand Identity: The unique set of associations and attributes that distinguish a brand.
• Brand Personality: The human-like traits and characteristics ascribed to a brand.
• Brand Differentiation: The strategies used to set a brand apart from competitors.

Themes Explored

Throughout this research, the following themes will be explored:

• Brand Consistency: Maintaining a cohesive and unified brand message across all touchpoints.
• Brand Loyalty: Cultivating a loyal customer base through positive brand experiences.
• Brand Perception: Understanding how consumers perceive and interpret brand messages.